It all began with soap...

Our soap has always been one of my absolute favorite products because it is truly the very reason Pure Enchantment came to be. On a family vacation in 2000, I purchased my very first natural soap from a soap maker at a charming market in Wilmington, NC. That night, when I washed my face, I couldn't believe just how incredibly soft and smooth my skin felt afterward… and from that moment on, the rest is history!

Why choose a natural soap when there are hundreds of varieties available in the marketplace? The answer is simple and important. Most commercial soap companies remove the glycerin, which is the natural and beneficial by-product found in True Soap. This removal results in a hard, detergent-like bar that strips away your skin’s natural oils, causing it to become dry, itchy, and often irritated. Natural soaps, on the other hand, maintain glycerin and provide gentle cleansing while helping to nourish and protect your skin. 

We make our soap the old-fashioned way, just like our ancestors did. This traditional method carefully preserves the glycerin, a natural humectant known for helping your skin absorb and retain its natural moisture. The end result is wonderfully soft, healthy, and nourished skin that feels truly pampered!