Make it cute, Keep it Kind...

Make It Cute™ founded by three childhood best friends, actress Amanda Seyfried, Anne Hoehn, and Maureen North, it’s a little brand built with big love for our kids, your kids, and a more magical (and less plastic) world. They believe toys should spark joy, not end up in landfills. That’s why everything they make is non-toxic, plastic-free, and thoughtfully designed for endless imaginative play, while looking beautiful in your home. What makes them different? Design-forward: Toys that complement your living room, not clutter it. Planet-minded: Plastic-free materials that keep play out of landfills. Imagination first: Screen-free spaces where kids write the storyline. Family owned: Built with big love for our kids and yours.